Simone S
m2m@sonomu.club
The Venture Capital Buyout Of Music Production, interesting video by Benn Jordan.
LOL at the Avid's chapter.
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Scott McDowell
fadersolo@pinksection.xyz@m2m gosh this looks rough. The Plugin Alliance situation has me pretty damned nervous.
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@fadersolo same. Unlike Benn, I've never been a fan of NI, and always tried to stay away from their installer. The idea that now my PA plugins will have to go through NI irritates me to no end. Not to mention iZotope.
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Scott McDowell
fadersolo@pinksection.xyz@m2m I have this foolish hope that iZotope is too big (and too important) to fail. At least, the RX suite, I’m pretty nervous about the Exponential reverbs.
But I’m really worried all the Brainworx plugs are essentially at their end.
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Simone S
m2m@sonomu.club"This is just capitalism, where you either grow or stagnate while your competitors grow."
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@fadersolo I share the same worry, as RX is my go-to for anything editing nowadays. I even sold WaveLab pro because of that, and I'd hate to regret that choice.
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Simone S
m2m@sonomu.club@fadersolo I even posted a short blog on this topic today:
https://minutestomidnight.co.uk/blog/venture-capitalists-buying-out-music-production-software/
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Scott McDowell
fadersolo@pinksection.xyz@mxtthxw given how busy Plug-in Alliance must be — merging with Native Instruments — it may be many months before we know what’s what, but I’m already having second thoughts about using the Brainworx plugs on long term projects. I wonder if we’ll see some of the developers who sell thru PA, like Lindell or ADPTR, leave the platform. ¯\_(ツ)_/¯ #aax #vst #proaudio
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Scott McDowell
fadersolo@pinksection.xyz@m2m sums it up well. My brain has always been incompatible with the idea that business must “always be growing”. Somehow, I’m still running a recording studio in SF after more than 15 years. We’re always evolving, but hardly growing.
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@fadersolo yes, and as I always say: what's wrong with a plateau? Something steady, that works. I think it's wonderful.
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